Unleeshed.me Mobile-first Platform Pioneering “The Sport of Debate”
ROLE: Director of Product Management (Fractional)
SITUATION:
Currently, I am helping to define a new mobile-first media platform to address the perceived need of Content Creators to more effectively reach a targeted audience and expand their reach, while also improving the entertainment experience of fans. Initially, we are starting with Sports.
ACTIONS:
UX Research, to identify and prioritize needs of Content Creators
UX Research to identify and prioritize needs of Avid Sports Fans in finding, consuming and interacting with Sports Debate
Working with Ron Mitchell, Founder and CEO, defining initial Product Concepts, Designs, and Clickable models
PRELIMINARY RESULTS:
100% participation rate from Creators after just one “pitch” video call
Clearly defined initial product, with functional clickable model (in Figma)
Using the Figma model, Demo video, where the Founder and CEO (Ron Mitchell) articulates what Unleeshed is all about
Initial Product Backlog, in the form of a (digital) Story Map
TAGS: Mobile, 0-to-1, Product Discovery, UX Research, Product Leadership, Product Strategy, zero-to-one
Questily Team-based, K-12 Mobile Learning Platform
ROLE: Founder & CEO (Full Time)
SITUATION:
60% of K12 students in the US are below proficiency in March and Language Arts. Having helped a top school district in its print-to-digital transformation, I saw a way to overcome a major unmet obstacle: long teacher adoption curve.
ACTIONS:
Ran multiple paid afterschool math enrichment programs, to refine team-based learning process
Hired teachers to run program and create custom K-5 Common Core Math Curriculum
Hired Designer and Outsourced Team from GSLab to build Questily App and Teacher Portal
Launched Questily in 5 Beta Schools
RESULTS:
Over 10,000 student-hours of engaged, self-paced learning
In one 7-week Beta, students preferred team-based learning to individual learning 7-to-1.
Demonstrated ability to deploy Questily in “any” classroom in less than 2 weeks
Demonstrated ability to engage students is self-paced, team-based learning
Students learned Match, Teamwork and Independent Learning skills
TAGS: Mobile, EdTech, Zero-to-One, B2B2C, Product Leadership, UX Research, Product Design, zero-to-one
Earthlink (acquired OmniSky Wireless) Pioneering the Mobile Internet
ROLE: Director of Product Management (Full Time)
SITUATION:
OmniSky was, arguably, the first fully functional mobile internet device, with email, browsing, optimized content - even location-based services (Google Maps precursor, via acquisition of Israeli-based NomadIQ).
ACTIONS:
Overall responsibility for all applications (except for email), including micro-browser, UXUI, sync, optimized content, and OneTap(TM) web-to-device integration
Led team of 6 Product Managers
Responsible for Cross-functional Launch Team of 40 key employees
Owned Applications and UX Roadmap
RESULTS:
Successfully launched this product, which is arguably the worlds first “smartphone, without the phone”
Successful IPO, which raised $110 million
Named on two mobile patents (the first is now owned by Google)
US Patent# US20020165932A1, you know when you click on an email or phone number within a text message? Well, we figured out how to launch the app and send email or make the call.
US Patent# US20020152332A1, “Systems and methods for integrating information from a database in a handheld internet appliance into a web site”
TAGS: Mobile, B2C, zero-to-one, Product Leadership
